|FUJII, Masatsugu (藤井 正嗣)
Professor of the Center for the English Language Education in Science and Engineering (CELESE)
|A.B. in Mathematics||Univ. of California, Berkeley, 1972|
|M.A. in Mathematics||Univ. of California, Berkeley, 1974|
|Advanced Management Program||Harvard Business School, 1999|
Research Areas and Interests
I am doing research on management communication in English for various business situations such as presentation, negotiation, meetings and speech. I am fundamentally interested in theory and practices of strategic communication, rather than simple techniques or unproven tactics.
I am doing research on how to develop global leaders. Based on my experience in global business for 30 years, I firmly believe effective global leaders need to have the following 3 skills:
- problem finding and solving skills
In global business, we always face new challenges. In order to cope with them effectively, global leaders must be able to proactively find and solve problems before they actually occur.
- basic knowledge and application skills of major MBA subjects
These are subjects such as marketing, accounting and finance, human resources and organization, strategy, vision and leadership. Global leaders must have basic knowledge and application skills of all these subjects across different functional areas to deal with specific business issues.
- effective communication skills
These are the skills global leaders need to be able to effectively communicate for specific purposes.
I am working on how to train future business leaders who are properly equipped with all these 3 essential skills.
I am doing research on how companies should globalize themselves to operate and compete effectively in cross-border economy.
Courses Taught at CELESE in 2013
Responsibilities at CELESE in 2013
I was on sabbatical as a visiting scholar at the Haas School of Business at the University of California, Berkeley (Haas).
Research Activities and Outputs in 2013
- Gave a talk titled "What is global leadership?" at the Annual General Meeting of "Tomonkai" or Waseda Alumni Club of San Francisco.
- Gave a talk titled "What is global leadership?" to a group of students from Saga Prefecture.
- Taught a case titled “From Russia with Love” for the Executive MBA Program in the “Global Leadership” class at Haas.
- Taught two cases titled “It All Started with a Phone Call” and “Iceman” for the Executive MBA Program in the “Leadership” class at Haas.
- Taught a case titled “From Russian with Love” in the Global Leadership Program offered by San Jose State University
- EMBA (in Chinese and English), Beta Multimedia Publishing, Taiwan.
- Created on-line lectures on “MBA Basics.”
- “Personal Insights on Global Leadership from a Japanese Executive”, People and Strategy.
- “Insights on Global Leadership from the Japanese CEOs of the Premier Group Companies over 40 years.”
- "Bi-monthly articles on sabbatical for "Waseda Gakkuho"--Waseda Alumni Magazine (Japanese)."
I did a comprehensive study of the past research work done on global leardership. Basically, there is no one single definition of global leadership that all the scholars and the practitioners agree on. There are about 160 global leadership competencies identified so far. I am proposing as a set of skills that global leaders have to possess a broad framework consisting of three components: IQ (Functional Skills), EQ (Authentic Leadership), and CQ (Cultural Intelligence).
Publications prior to 2013
- MBA Basics (Revised) (NHK Publishing, 2012)
- MBA Classrooms (Chukei Shuppan, 2008)
- English Communication Strategies (Nikko-Kikaku, 2007)
- Strategic Business Writing (DHC, 2006)
- English Expressions for Successful Speeches (Nikko-Kikaku, 2005)
- Useful English Expressions for Effective Meetings (Nikko-Kikaku, 2004)
- English Expressions for Successful Presentations (Nikko-Kikaku, 2003)
- Strategic English Presentation (DHC, 2003)
- Workplace English - Trading Companies (DHC, 2003)
- Advanced Management Program at Harvard Business School (DHC, 2002)
- MBA Basics in English (NHK Publishing, 2002)
- English Conversation - Good Expressions, Bad Expressions (Nihon Keizai Shimbun, 2001)
- New Business English Writing (Natsume Publishing, 2000)
- Getting to Yes (ALC Publishing, 1998)
- Valedictorian, International Education Center (1970)
- Sankei Scholarship (1971)
- Putnam Mathematical Competition, National Competitor, University of California, Berkeley (1971)
- Teaching Assistant, University of California, Berkeley (1972 - 1974)
- Valedictorian, School of International Studies, International Education Center (1975)
- Membership in professional associations
Transcultural Management Society
Institute for Transnational Human Resource Management
Japan Academy of International Business Studies
Public/Civil Activities and Services
- Instructor for "Getting to Yes", NHK Educational TV (1997)
- Instructor for "MBA Basics in English", NHK Educational TV (2000 - 2001)